What AI Can’t Replace in Business - Julie Creffield
Show notes
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Julie Creffield works across business strategy, innovation, consulting, speaking and writing, while also working as an Innovation Director supporting companies inside one of the UK’s largest innovation-space providers. Her work sits where practical business problems meet new technology.
In this conversation, she explains why many businesses are approaching AI the wrong way. Rather than chasing tools, she argues that business owners should start with the everyday frustrations in their work, the tasks that waste time, drain energy, or create unnecessary friction, and solve those first.
The episode also explores the human side of technology. Julie talks about trust, accountability, and why in-person relationships still matter in a world increasingly shaped by AI. She also shares the thinking behind her latest book, You, Me and Chat GPT, which looks at what remains distinctly human as more expertise gets handed over to machines.
You, Me and Chat GPT on Amazon
Stortford Spotlight
Billboard in Jackson Square
“Let’s all just be a bit kinder.”
A message for everyone in town.
Secret Spot
Bishop’s Stortford Museum in Southmill
Julie highlights it as a fascinating local place that deserves more attention.
Local Legends
Between the Wines
Julie gives them a mention for creating a welcoming book club that brings people together in different places around Bishop’s Stortford. https://www.facebook.com/groups/1597673440389840/
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