Studio Mindset: Helping Stortford Businesses Step Up - Estelle Kerby
Show notes
This episode is brought to you by:
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Estelle Kerby is the founder of Studio Mindset, a branding and Squarespace website design business working with local and international clients.
Originally from Bordeaux, Estelle trained as a designer, studied in Birmingham and later worked in London and Hong Kong before building Studio Mindset here in Bishop’s Stortford. She now helps established businesses improve how they present themselves online, especially when their branding or website no longer reflects the quality of their work.
In this episode, Estelle talks about why business owners often feel embarrassed to share outdated websites, how personal taste can get in the way of effective branding, and why a good brand needs to serve the audience rather than simply reflect the owner. She also explains her design process, her faster website-in-a-week approach, and how she helps clients create a more consistent journey from logo and colour through to website, social media and merchandise.
Links
Studio Mindset:
https://studio-mindset.com/
Stortford Spotlight
Billboard in Jackson Square
“Don’t wait for perfect. Ose.”
Estelle chose this as a reminder to take action rather than waiting until everything feels perfect. “Ose” comes from the French verb meaning to dare.
Secret Spot
Friends Dress Agency - https://friendsdressagency.com/
Estelle chose Friends Dress Agency on North Street, run by Victoria, for its personal service, strong eye for style and local approach to selling pre-loved clothes.
Local Legends
Shelby Pearce - https://www.welcometothejunglesoftplay.co.uk/
Estelle gave a shout out to Shelby Pearce for creating and growing high-quality local businesses, including nurseries and soft play spaces, while also supporting employment and the wider town.
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