How Norso Creative Helps Stortford Businesses Show Up On Camera - Dominic Smith
Show notes
Dominic Smith runs Norso Creative, a video production business helping companies make thoughtful, well-produced content without the weight and cost of a large agency setup. Working across everything from corporate and thought leadership videos to social-first content, he positions Norso as a practical extension of a client’s marketing team.
In this conversation, Dom explains what a videographer actually brings to a business. While most people now know they should be making video, there is still a big gap between filming something quickly on a phone and creating content that genuinely reflects a brand well. He talks through where that difference matters, when it makes sense to invest, and how the right approach can help a business feel more confident, credible and consistent.
The episode also touches on the role of video in modern marketing more broadly. Dom makes the case for educational content, founder-led content and thoughtful planning, rather than just filming for the sake of it. Alongside that, he shares a little of his own local story, including how moving to Bishop’s Stortford and joining a community running club helped him settle into the town.
Links
Website
https://norsocreative.com
LinkedIn
https://www.linkedin.com/in/dominicasmith/
Instagram
https://www.instagram.com/domfromnorso/
Email
dominic@norsocreative.com
Stortford Spotlight
Billboard in Jackson Square
“Just go for it”
Dom says this is advice he was given when starting his business, and it is the message he would pass on to others. His view is that trying something and learning from it is always better than never starting at all.
Secret Spot
Crumbs - https://crumbsbakery.co.uk/locations/bishops-stortford/
Dom gives a shoutout to Crumbs, especially for the dark chocolate and sea salt cookie and the general atmosphere of the place. He describes it as one of those local spots he loves returning to.
Local Legends
Bubbleworks Run Club - https://www.bubbleworksrunco.co.uk/
Dom highlights Bubbleworks Run Club for helping him get to know people after moving to town. He describes it as a welcoming, low-pressure group where people can run, chat and feel part of something.
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