How Bishop’s Stortford Businesses Can Get Found on Google & ChatGPT - Daniel Whytock
Show notes
Daniel Whytock - Sort The Clicks
This episode is brought to you by:
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Daniel Whytock joins the podcast to talk about Sort The Clicks, the agency he runs helping founder-led businesses improve their websites, digital presence and visibility across Google, ChatGPT and AI search.
Daniel’s route here has included building an online marketplace, raising more than £1 million in investment, running phone repair shops in Bishop’s Stortford and Hertford, and learning first-hand which forms of marketing keep working when the ad spend stops. After the arrival of twins changed the way he needed to work, he brought those experiences together into Sort The Clicks.
We talk about the difference between paid and organic marketing, why referrals can fall apart if someone Googles your business and finds very little, and how AI search is changing the point at which potential customers discover and trust a company.
Sort The Clicks:
https://sorttheclicks.com/
https://www.instagram.com/sorttheclicks/
Stortford Spotlight
Daniel’s Jackson Square billboard: “Think success, don’t think failure.”
His secret spot: The Maltings, which he describes as a local startup hub and incubator as well as somewhere to grab a coffee. https://www.millarsmaltings.co.uk/
His Local Legend: Kat Martyn and The Face Tonic. https://www.thefacetonic.co.uk/
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